How Mike Lee Turned His Autoimmune Battle Into a Thriving CBD Company

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Episode Description

After a decade as a champion boxer, Mike Lee was diagnosed with an autoimmune disease that almost ended his career. Fed up with countless hospital visits and years on prescription medication, he immersed himself in the wellness world, learning everything he could about nutrition, mindset, and most importantly, CBD. With the help of the latter, Mike defied every doctor’s prognosis, and went on to win eight more fights, becoming the #3 ranked fighter in the world. Today, Mike is the CEO and co-founder of Soul, a CBD wellness brand, with his sister Angie Lee. With his company, Mike continues to deliver on his mission by helping people find natural relief from pain, anxiety, and more.

We also talk about:

  • Mike’s career as a professional boxer

  • Dealing with an autoimmune disorder

  • Holistic medicine vs Prescription Medications

  • The struggles of starting a CBD brand

  • Why CBD is demonized in the medical community

  • How CBD can help anxiety, pain, sleep, and more

  • Building a community and loyal brand following

  • Being in the business of helping people

  • Mike’s top learning lessons as an entrepreneur

  • Knowing when it’s time to scale your business

Highlights

(00:00) Intro
(01:03) Mike’s story
(04:50) How Mike found CBD
(09:30) The struggles of starting a CBD brand
(13:05) Why CBD is demonized
(15:15) The future of Soul
(19:48) Knowing what Mike knows now, would he still be an entrepreneur?
(20:43) Mike’s biggest learning lessons from building a community
(25:28) Mike’s top learning lessons
(27:42) How to know when it’s time to scale
(32:00) What does influence mean to Mike?

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